Category: General Tips

I’m Ayla Otto, owner and founder of Events by Ayla, LLC, a full-service wedding design and planning company based in Alaska. My husband, Kyle, and I were both born and raised in Homer, Alaska. Kyle and I met when I was 18 and we’ve been together for 11 years! We currently live in the MatSu Valley with our three sons (who are all 4 years old and under). In 2017, I graduated with my Bachelors in Hospitality and Event Management from the University of Alaska, Anchorage. In 2019, I started dreaming of a way I could help people while also incorporating my passions. That’s when Events by Ayla was created! I’ve been in business for 4 years and love it more every single year!

Are you a brand-new student of QC Event School—or thinking of enrolling? Are you looking for some tips to help you stay motivated in your online course? Alternately, perhaps you’re a recent graduate and want to start your own event/wedding planning business… But aren’t sure where to begin or how to be successful? One way […]

As an event planner, your contract is one of the most important documents in your business. As such, it’s not enough to just have a good idea… You need to have it legally protected! Writing a solid event planning contract helps ensure that everyone involved understands their roles and responsibilities, as well as what they […]

We all make mistakes—that’s just a part of what makes us human. Whether you’re experienced or just getting started in wedding planning, there will inevitably be times when you make blunders that could have been avoided. The important thing is to take these mistakes, learn from them, and become a better wedding planning professional as […]

If you’re planning an event and trying to decide whether to DIY your own decor or hire a professional, it can be overwhelming! On one hand, DIY event decor has the potential to save money. On the other hand, hiring a professional could mean that you get access to higher quality materials and designs. In […]

Are you an event or wedding planner looking to make more money? The answer may lie in generating revenue through email and SMS campaigns! But what is email and SMS marketing – and how should you get started? In this article, we’ll provide a beginner’s guide to email and SMS marketing so you can begin […]

FACT: Literally anyone with a job has had to deal with difficult clients at one point or another. No matter what industry you’re in, there will always be customers who are hard to please. As a wedding and/or event planner, it’s especially important to learn how to deal with these types of clients in a […]

As a professional event planner, you know that writing an event proposal is one of the most important steps in the planning process! After all, a well-written proposal can help you secure a client and get them excited about your proposed event. In this blog post, we will break down how to write an event […]

As a corporate event planner, you know that booking clients is essential to your success. Of course, it can feel a little difficult to get your foot in the door when you’re first starting out… But with a little effort and creativity, you can get all sorts of clients who need your services! In this […]

Do you have a creative flair for event decor? Are you always the one to take charge of the decorations at family gatherings and parties? If you answered yes, then starting your own event decorating business may be the perfect career for you! In this article, we will provide a guide on how to start […]