Quiz

Quiz: Can You Compete in the Event Planning Industry?

Do you ever wonder what category you fall into as an event planner? Are you doing everything to get your brand out there, or could you do something more? Becoming a pro in the industry means developing just the right amount of business spirit to give your services a competitive edge. But at the same time, event planning is all about being a social butterfly! Being cutthroat won’t cut it! You have to love working with your clients!

Marketing, interacting with clients, and networking all take strong business skills, as well as a flair for throwing gorgeous events! So whether you shed tears at every party you plan, or actually find yourself running to catch the bridal bouquet, take this quiz before you call yourself a bonafide event planner.

Having a portfolio is only necessary when:

You have booked your first client.

You run your own event planning business.

They’re not. That’s what your Instagram is for.

You start to build your brand and offer your services.

Correct!

Wrong!

Your client is hesitant about committing to a budget. Do you:

Refer her to a colleague who you know has more experience working with non-committal clients.

Go ahead—start planning and spending. She can afford it.

Refuse to make any more planning decisions until she provides an advance deposit and settles upon a figure.

Tell her not to worry. You’ll work something out by negotiating with vendors.

Correct!

Wrong!

You have a consultation with a new florist. The first thing you do is:

Explain your vision by referencing pictures and fabric swatches you brought along.

Immediately offer her fee plus 20%. You don’t have time to find anyone else.

Lowball their services to keep your clients on budget.

Start picking through her stock and creating bouquets from any stems you like.

Correct!

Wrong!

It turns out a potential client has also approached another event planner. In order to get the contract, do you:

Follow your rival home and see how you can sabotage their work.

Politely insist they meet with the other planner before they make a decision. If it’s meant to be, it’s meant to be.

Offer your services for half the price your competitor is charging.

Emphasize ways that your services are better tailored for the event. Resist the urge to say anything negative about your competitor.

Correct!

Wrong!

You’ve managed to book the in-demand photographer your client has requested. However, on the day of wedding, she fails to show up since it turns out she has been double-booked. Do you:

Fall on your contingency plan and contact your back-up. Hold off on blacklisting the photographer to see if there was a miscommunication on your end.

Reassure the frantic bride that no harm has been done. Calmly reach out to alternative photographers while you laugh off the mix-up.

Break out your smartphone to snap some pictures and suggest everyone else do the same.

Write a nasty email with one hand while you phone up your backup photographer with the other.

Correct!

Wrong!

The ‘Alice in Wonderland’ themed engagement party you recently planned made it to a popular industry blog. You share the good news by:

Sending an online link to your friends only. Sending it to previous clients will come across as spam.

Sharing a link on your social media pages, and then sending it to previous clients you are friendly with, as well as potential new ones.

Sending it to everyone you know: high school friends, your old mailman, potential clients…

Calling your mom and then celebrating with a bottle of wine.

Correct!

Wrong!

After about a two-month lull in your event planning business, you:

Strategize about new ways you can connect with your target audience. Persistence is key when it comes to networking.

Bombard everyone in your contact list with a sales-pitch email every day until their inboxes are flooded.

Start lurking around bridal boutiques and run up to every bride you see with business card in hand.

Decide it’s time for a rebrand. Paying for a graphic designer to create your new logo is an investment.

Correct!

Wrong!

A bride with a modest budget wants you to plan a larger-than-life wedding. You have only recently become a professional event planner and don’t have a team working for you yet. In order to get set-up all done, do you:

Plan to spend the night at the venue. As soon as the rehearsal dinner is over, you’ll break out the boxes and start staging.

Rally your family for some free labor. You’ll pay them with love.

Show up at your regular time on the day of the event. Staff at the venue are sure to lend you a helping hand.

See if your bride is willing to help you out with additional resources before you enlist the help of your five-year-old.

Correct!

Wrong!

The bride loves a dress that is out of her budget. She has been one of your favorite clients to work with so far. Because she can’t afford it, you decide to:

See if you can shuffle the budget to make room for it

Cut the cost of your services in half.

Secretly pay for the dress with the money you were saving to launch your website.

Tear her away from her dream dress. Just staring at it is putting a dent in your budget.

Correct!

Wrong!

A big event planning convention is coming to your city. Do you make plans to:

RSVP, buy a new dress, and print out fresh business cards to network with on the night of. Bring on the schmoozing!

Analyze the RSVP list for potential clients to contact. Good detective work is more effective than face-to-face networking.

Catch up on your PVR time. Attendance isn’t mandatory.

Livestream the keynote speaker and take notes while you follow along on Twitter.

Correct!

Wrong!

The wedding you are planning is 6 months away. How do you confirm with vendors?

Have your client contact them if they have any concerns.

Call them every week until the day of. You can’t help being Type A.

No confirmation necessary. The contract is signed; they know when to show up.

Confirm at the halfway mark, one month before, and then finally a week prior.

Correct!

Wrong!

It’s time to implement a digital marketing strategy. Where do you direct your focus?

Launch your website and start sending emails every day. Your social media feeds are also going to be hit with a new offer every half-hour.

Limit your online presence to a user-friendly website and your Twitter account.

Digital marketing? Who needs that! Tried and true referrals are all you need.

Create a page for every social platform you can find. Content can come later.

Correct!

Wrong!

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Are you the perfect balance of style and business savvy? Or are you a ruthless event planner in it to win it? Let us know in the comments!

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